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Citi Retail Services - VP, DM Business Analysis Manager 2 (Segmentation Analytics Team) Job Details

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Employer:  Citi Group
Job Ref No:  11032223
Job Title:  Citi Retail Services - VP, DM Business Analysis Manager 2 (Segmentation Analytics Team)
Sector:  Other
Sub Sector:  Other
Risk Type:  Other
Expertise:  Risk Manager
DM Business Analysis Manager 2 (Segmentation Analytics Team):
Description:
The Segmentation Analytics Decision Management team is responsible for delivering data driven analytical solutions to improve and enhance customer lifecycle management strategy on various Citi Retail Partner Card (PRC) portfolios such as Sears, THD, Macy's, Oil and other retail.Specifically, the Segmentation Analysis manager will be responsible for developing new segmentation and targeting tools for existing customers to improve sales, activation, revenue and customer experience on the credit card product. Additionally, the manager will explore new data sources and continually look for new concepts/ideas to increase the effectiveness of RPC's marketing campaigns. The position will provide strategic insights and thought leadership based on analytics both to Citi and its partners in order to achieve or exceed business goals. The position will also be responsible for providing Decision Management oversight and support on new business opportunities. The role is highly visible and exciting.
Detailed Responsibilities:
Specific responsibilities will include but not limited to:
  • Development, maintenance and enhancement of decision management ("DM") and marketing segmentation schemes tools.
  • Portfolio segmentation analytics, modeling and targeting tools development for existing customers programs utilizing SAS/SQL programming, SAS Eminer, Knowledge Seeker and Excel pivot tables and macros.
  • Development and evaluation of tools through customer segmentation and behavioral analysis to increase marketing program effectiveness.
  • Design and performance tracking of campaigns to evaluate effectiveness of segmentation, offer and marketing strategy.
  • Leading cross-function project teams (Marketing, Risk Management, Finance and Operations) on major initiatives.
  • Collaborating with and guiding remote team members (offshore DM) on a day to day basis.
  • Decision Management support on new partner RFP's
All new hires are subject to work eligibility verification via the DHS E-Verification SystemQualifications:
The ideal candidate will have 5 years of experience in financial services businesses preferably credit card or lending institutions where targeting tool development, analytics, and data mining techniques are critical to success. The candidate must have strong work ethic and should be self-driven with the desire to learn about the business and to drive business bottom line. The candidate must be able to collaborate well within and across teams as well as work independently. The ability to work in a very fast paced environment, learn subject matter quickly as well communicate effectively are critical to success in this role. The candidate should also have strong leadership skills and have experience leading cross functional project teams.
Detailed Qualifications:
  • 5 years of analytical or financial services experience is required. Credit card industry experience preferred.
  • Strong critical, creative and strategic thinking based on data.
  • Ability tomultitask in a fast-paced environment and ability to lead projects with minimal guidance.
  • Ability to build solid cross-functional partnerships and relationships to execute business initiatives.
  • Proficiency in SAS/SQL programming; analytic tools like SAS Eminer, Knowledge seeker etc.; robust understanding on statistical concepts and advanced spreadsheet skills are required.
  • Experience in PL development for marketing campaigns.
  • Experience with champion/challenger test design.
  • Excellent presentation, communication and leadership skills.
Education : Advanced degree in a quantitative (for example Engineering, Physics, Mathematics, Finance, Economics, Statistics) discipline. BS/BA with exceptional experience considered.
Employment Type:  Full Time
Region/Country:  Americas, United States
City:  Elk Grove Village
Address: 
02/10/2012

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