| Employer: | Bank of China
| Job Ref No: |
H25PB-SRSEGANASALSPRO
| Job Title: |
Senior Segment Analyst, Sales Program (Mass Retail)
| Sector: |
Asset Management
| Sub Sector: |
Traditional Asset Manager
| Risk Type: |
Market
| Expertise: |
Sales/Marketing
|
- Assist senior executives in formulating and implementing the mid / mass customer management strategies to achieve the sales targets
- Analyze the target customer profile to identify potential sub-segments and explore new business source and external partnership
- Liaise closely with product and segment managers to bundle suitable products and services to fulfill target customers' needs holistically, and eventually contribute to the Bank's bottom line
- Plan, implement and monitor sales activities, marketing campaigns and customer events for customer acquisition, loyalty and retention effectively
- Liaise closely with Channel Management for support on sales programs in order to meet the planned business targets
- Work collectively with counterparts to enable user-friendly service and distribution channels with smooth sales and service delivery process, so as to improve customer experience at various touch points
Requirements:
- Degree or above with major in Business Administration, Marketing, Finance or related discipline
- At least 6 years solid working experience in Product Management, Customer Management or Sales Development in Banking industry
- With proven track record in business development, channel relationship building and the drive to strive for success
- Familiar with banking products and operations / service enhancement, as well as knowledge in risk management
- Be innovative with remarkable organizing and problem solving skills. Excellent communication and presentation skills with good command of both spoken and written English and Chinese, including Mandarin
(Applicants with less experience will be considered as Segment Analyst)
| Region/Country: |
Asia / Pacific, China
| City: |
Hong Kong
| Address: | | Post Date: | 05/18/2012 |
