Marketing Analytics Senior Manager Job Details
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Show me jobs like this one| Employer: | Accenture | Job Ref No: | 00127145 | Job Title: | Marketing Analytics Senior Manager | Sector: | Consulting | Sub Sector: | Generalist Consulting | Risk Type: | Market | Expertise: | Sales/Marketing | Role: Marketing Analytics Senior Manager Location: London Travel: 50% Salary: £80,000 - £115,000 Benefits Closing Date: 1/07/2012 The Accenture Interactive (AI) practice specializes in the measurement and optimization of a company's return on Marketing and Sales investments. The AI process involves the use of advanced regression analysis and other statistical techniques to quantify the return on historic Marketing activities, and utilizes optimization techniques to maximize the return on future investments. AI clients include leading FMCG, automotive and retailing companies worldwide, with good penetration in the consumer electronics, pharmaceutical, and banking sectors. For more information on Accenture Interactive, visit http://www.accenture.com/Global/Consulting/Accenture Interactive . Key Responsibilities: Develop and interpret statistical models to quantify the incremental revenue generated by marketing activities. This process requires the use of advanced time series regression analysis in a marketing-mix modeling context, which involves the following key tasks:
Basic Qualifications:
Preferred Skills:
Next steps... If this sounds like the ideal role, career and company for you, clickbelow to apply. Accenture is a global management consulting, technology services and outsourcing company. Combining unparalleled experience, comprehensive capabilities across all industries and business functions, and extensive research on the world's most successful companies, Accenture collaborates with clients to help them become high-performance businesses and governments. With approximately200,000 people serving clients in more than 200 cities in 53 countries, the company generated net revenues of US$21.55 billion for the fiscal year ended Aug. 31, 2010 Its home page is www.accenture.com . "Accenture is an equal opportunities employer and welcomes applications from all sections of society and does not discriminate on grounds of race, religion or belief, ethnic or national origin, disability, age, citizenship, marital, domestic or civil partnership status, sexual orientation, or gender identity."
| Employment Type: | Full Time | Region/Country: | Europe, UK | City: | London | Address: | Post Date: | 02/03/2012 |
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